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Better
performing companies do better on corporate responsibility. According
to Environmental
Leader, new research from the Economist Intelligence
Unit shows that companies where the share price has risen by at least
50% in the last three years place a greater importance on social and
environmental goals than companies where share prices have declined by
more than 10%.
Climate change causes shift in
corporate mind-sets. The UN Environment Program’s Yearbook
2008 illustrates how more business leaders are
beginning to view climate change as an opportunity, rather than as a
liability. This change in mind-set, coupled with a healthy flow of funding
into environmental technologies, is leading to the emergence of a green
economy.
Companies embrace “responsibility” as
good business. Ninety
percent of companies say they are doing more now than they were five
years ago to incorporate environmental, social, and governance issues
into their core strategies, according to a recent survey from McKinsey & Co.
Consumers say sustainability
is here to stay. The
Natural Marketing Institute’s
2007 LOHAS Consumer
Trends Database reports that the number of U.S. consumers
who think sustainability is here to stay outnumbers those who don’t
by two-to-one.
The environment is creating
a new economy. According to a new report issued by the Worldwatch Institute, the climate crisis and other environmental
problems are rewriting business rules and inventing a new, more sustainable
global economy. This movement is being driven by an array of sources
including governments and NGOs. In the U.S., 27 major corporations, including
Alcoa, Dow, and GM, are urging Congress to pass greenhouse gas emission
legislation.
Many consumers consider sustainability
when picking brands. Approximately 50% of U.S. consumers consider at least one sustainability
factor in selecting consumer packaged goods items and choosing where
to shop for those products, according to a survey conducted by Information
Resources, Inc.
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