Affirmative Thinking - Winter 2012

Posted on Sunday, January 01, 2012

Volume 14, Issue 1: Read the Full Version or Download the PDF

Culture of Sustainability Linked to Strong Performance

By Sara Laks
A recent Harvard Business School working paper adds to the growing evidence linking a corporate culture of sustainability to performance... Read more

Green Building Up, Energy Costs and Emissions Down

By Holly Testa AIF®
According to the Green Building Market and Impact Report by GreenBiz Group, Inc. LEED (Leadership in Energy and Environmental Design) certified buildings now comprise over 20% of new floor area in the United States... Read more

Hydraulic Fracturing: Opportunities and Perils

By Holly Testa AIF®
Media stories about hydraulic fracturing-a.k.a. "fracking" range from glowing to apocalyptic. Does fracking represent the American Petroleum Institute's vision of " America's New Energy Frontier" promising the U.S. a 100-year supply of natural gas, or is Vanity Fair's headline of " A Colossal Fracking Mess" closer to the truth? As is usual with complex issues, there are no easy answers... Read more

Business for the Common Good

By Sara Laks
First Affirmative has proudly joined the ranks of the nearly 500 For Benefit Corporations in the United States... Read more