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ETHICMARK® Winners: “Carrefour” and “Nature Now” Best Advertising Campaigns For 2019

Posted by CSRwire.com | Nov 27, 2019 10:45:00 AM

CSRwire, November 14, 2019 – Carrefour retailer in France and “Nature Now” from Britain’s Gripping Films are winners of the EthicMark® Awards for advertising and communications that “uplift the human spirit and society.”

Founded in 2004 by sustainability pioneer and renowned futurist Hazel Henderson, chair of the EthicMark® Awards  demonstrate the power of advertising and marketing campaigns to inspire, focus on global sustainability, human potentials and further both public and private legitimate interests.  Winning campaigns uphold high standards of truth, integrity, responsibility, transparency and fairness, respecting diversity and refraining from behavioral manipulation, greenwashing, instilling fear or misusing brain science.

The For-Profit winner is the French department store Carrefour, which encourages a “Black Supermarket” showcasing small farmers’ varieties of nutritious local vegetables overlooked in mainstream food supplies and regulations. 

The Non-Profit winner is “Nature Now” with Greta Thunberg and George Monbiot revealing how natural forests, eco-agriculture, coastal mangroves and wetlands can capture and reduce CO2 emissions causing climate change.  This independent spot, produced by Britain’s Gripping Films, was supported by Conservation International, Food and Land Use Coalition and distributed by The Guardian.

"Truth and trust are vital to all markets and societies,” says Hazel Henderson.  “Advertising influences media content---often mis-educating and misleading public opinion and choices.  The EthicMark® Awards call media to higher standards".  Co-chair Rinaldo Brutoco, President, World Business Academy says “These Awards have raised the ethical bar for all ads on all media“.  Ravi Chaudhry, famed Indian author, chair of the global Judges Panel, says “these are the Nobels for advertising”.

Steve Schueth , a member  of the EthicMark® Awards Executive Committee and its Judges Panel, announced the winners at the 30th annual SRI Conference on Sustainable, Responsible, Impact Investing in Colorado Springs, CO, saying “The winners model the importance of ethics and a higher level of consciousness focused  on the common good".  SRI Conference founder, George Gay emphasizes the positive impact of marketing to the sustainability mission of the investors and investment professionals the conference is designed to serve. 

Distinct from other advertising and marketing awards, EthicMark® award-winning organizations are recognized for game-changing creativity of their message, the value of the product or service and the quality of the organization’s culture. This holistic standard ensures the integrity of the Awards and the esteem accruable to winners’ reputations.

The EthicMark® Awards thank our sponsor Ethical Markets Media, Certified B Corporation, and its co-sponsors: the SRI Conference , the World Business Academy; ESPM, Brazil’s premier college for communication and marketing; GlobeScan; TBLI; Sustainable Brands; Tomorrow’s Company and Goodvertising. 

About The SRI Conference

The SRI Conference is presented by The SRI Conference and Community, a Folio Financial company, in partnership with First Affirmative Financial Network.  It is the largest, longest-running annual meeting of responsible investors and investment professionals working to direct investment capital toward a truly sustainable future.

About Ethical Markets Media

Ethical Markets Media is a multinational Certified B Corporation, working to reform markets and metrics while helping accelerate and track the transition to the green economy with its Green Transition Scoreboard®, Transforming Finance TV Series, research, reports, articles, newsletters, and analysis by Hazel Henderson, editor-in-chief, on EthicalMarkets.com.

About First Affirmative Financial Network

First Affirmative has managed investment portfolios for socially conscious investors since 1988. Directing investment capital toward businesses that offer solutions to some of the world's most pressing environmental and social challenges, we work with money as a tool for transformation. We help clients invest in companies that contribute to a clean, healthy environment, treat people fairly, embrace equal opportunity, produce safe and useful products and support efforts to promote a more peaceful world. For over two decades, we have been helping investors do more by combining innovative financial management with investment strategies that consider the environmental, social, and governance aspects of potential investments. First Affirmative is a certified B Corporation.

©2019 First Affirmative. All rights reserved. Securities products and brokerage and clearing services are offered by Folio Investments, Inc., a registered broker-dealer and member FINRA/SIPC.

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Topics: Press Release

Written by CSRwire.com

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