Winners of the 2013 EthicMark® Awards
Royal Philips of the Netherlands and the University of Engineering and Technology (UTEC) in Lima, Peru are the winners of the 2013 EthicMark® Awards.
We announced the winners the evening of October 28 at the 24th annual SRI Conference at The Broadmoor in Colorado Springs, Colorado.
Philips won in the for-profit category for its video "Philips Light Centres for Africa." The video shows how Philips' centers with solar-powered LED lighting have sparked community life. Each of the 1000m2 centers, about the size of a small soccer field, can be used for communal activities such as sports, healthcare clinics, education, social events, and commercial transactions. The Centers are not dependent on the grid, and their batteries need replacing only once every 4-5 years.
UTEC won in the nonprofit category for "UTEC potable water generator," its first-of-a-kind billboard that creates water out of air, as a means of recruiting socially-minded engineering students. Working as a team with its ad agency, Mayo Draftfcb Lima, UTEC created the billboard in a coastal desert with very limited water but very high humidity. The installation produces 100 liters of clean drinking water every day and has brought enormous visibility to UTEC, helping to significantly boost applications.
The other finalists in the for-profit category were:
Patagonia is working to transform the culture of consumerism that is depleting the Earth's resources. With words and music, this video powerfully conveys the message that we must close the loop on the product life cycle and "re-imagine a world where we take only what nature can replace."
SOU is a pioneer line that invites each person to consume in a new manner, balancing individual pleasure with life on the planet. It offers hair and body products developed through an intelligent process, which reduces materials to generate fewer residues, less waste and minimal environmental impact.
This action-packed, sun-soaked beach video dramatizes and explains Nivea's print ad that promotes the Nivea Sun line of skincare products and doubles as a solar-powered cellphone charger. The print ad, which ran in the Brazilian magazine Veja Rio, includes a wafer-thin solar panel and phone plug.
This video urges the company's customers to give up monthly paper statements and go digital, using paper only when they need to. The video captures the delight that younger generations could experience from our steps to preserve the planet.
The other finalists in the nonprofit category were:
This video by Melbourne Metro conveys a series of safety messages through simple graphics and a repetitive, simple sound track, culminating in a message about safety around trains.
The Old Friend Project, which helps seniors secure their rights, made this video to change the perception of old people by giving a new meaning to the term "old." The video explores what it means to be "old" as revealed in the term "old friends"-with its evocation of something precious, indestructible, and long-lasting.
This campaign uses billboards targeted directly to abused children using light technology in a manner that might be accessible to a child but not the abuser even when the abuser is with the child. The organization sponsoring the campaign is from Spain and works in Latin America as well.
This video communicates the health risks of drinking too much soda: "Research has proven a direct relationship between consumption of sugary drinks and an increase in obesity, which promotes diabetes, heart disease, stroke, and many other health problems. " The video illustrates the health problems that diabetes can cause and is accompanied by "Soda Facts 101," which can be downloaded and shared.