At First Affirmative, we are dedicated to the belief in the power of capital to bring lasting environmental and social change. AffirmativESG is the latest manifestation of this philosophy. It is an advisor-driven digital wealth management platform that integrates your advice with First Affirmative’s unparalleled research and portfolio construction expertise. This breakthrough platform allows you to create entirely customized portfolios to meet your clients’ unique financial and impact objectives. Portfolios are delivered through a compelling client and advisor experience designed by Folio Financial, a leader in advisor FinTech for the past 20 years.

What sets AffirmativESG apart?

Screenshot_2020-05-27 First Affirmative

Our proprietary Sustainable Investment Solutions. Powered by First Affirmative’s research, analytics, and due diligence expertise, AffirmativESG delivers three distinct outcome-oriented strategies to meet each client’s needs. Each solution is crafted with our clear, consistent, and repeatable investment process. Choose the best solution for your clients:

  • Custom Sustainable Investment Solution (CSIS)
  • Multi-Manager Account
  • Managed Mutual Funds
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Level of ESG Customization. How do you want to change the world? With over 50 client impact preferences categories available, your clients’ portfolios can be fully customized to meet their individual environmental, ethical, and social objectives. Include or exclude securities from the following major categories:

  • Animal rights
  • Fossil fuels
  • Renewable energy
  • Other environmental issues
  • Corporate behavior
  • Lifestyle choices
  • Military and weapons
  • Prison and detention

How do you want to change the world?


Tomorrow’s technology, delivered today. Powered by our parent company, Folio Financial, AffirmativESG offers:

  • Customization across a range of client inputs, including risk tolerance and time horizon, in addition to ESG concerns, so that you can scale and grow your business;
  • Goals-based financial planning, whether the client is saving for retirement, a major purchase, or a child’s education, or simply building wealth;
  • Automated portfolio construction, IPS generation, reporting, and more;
  • Tax optimization, including tax-lot-relief strategies designed to support a wide range of needs, as well as targeted tax gains or losses; and
  • Enhanced trading capabilities, including fractional shares and dollar-based investing.

The connected advice model necessary today. Fully engage your clients in the “new normal:”

  • Reduce or even eliminate the need for in-person client meetings with our completely paperless, automated account opening process.
  • Be there when your clients need you through the platform’s advanced co-browsing capabilities.
  • Give your clients access to their portfolio anywhere, anytime through our mobile app, downloadable for iOS or Android devices.



When you experience AffirmativESG in action, you’ll see the possibilities for your practice.

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